By Danae Alexaki
The opening of the first Jumbo toy retailer in Serbia will inaugurate the Veropoulos group’s exclusive activity outside Greece after the well-known and family-run company’s exit from the retail super market sector in the country.
According to the company’s management, the new 3,000-square-meter store in Belgrade will be located next to the Super Vero super market in the Serbian capital.
According to company CEO Nikos Veropoulos, one lesson from the group’s simultaneous expansion in SE Europe and high-profile departure from the domestic market is the fact that profits from non-Greece operations will now longer need to maintain business activity in recession-plagued Greece.
Veropoulos’ hypermarket division was merged with the Sklavenitis group last month, with the latter assuming management and retaining its brand name.
Veropoulos’ business concept will now focus on “twinning” its super market outlets in Serbia and the former Yugoslav Republic of Macedonia (fYRoM) with Jumbo toy stores, one of the most dynamic and fast-growing retailers in Greece over the past two decades.
Veropoulos holds the Jumbo franchise for both markets.
