Supermarket Masoutis announced its turnover rose 16.5% compared to 2022 at the corporate level and 14.5% at the Group level while investments exceeded 25 million euros.
According to its financial results, special emphasis was placed on the effort to contain price increases and maintain prices stable for the benefit of consumers. It is estimated that more than 20 million euros were invested in this direction.
The effort is part of the administration’s commitment to healthy and sustainable development, as the head of the Group, Yiannis Masoutis, has often reiterated. As a result, profitability remained stable, despite the company’s turnover increasing by 16.5% compared to 2022.
This price reduction strategy seems to continue in 2024, as Masoutis is constantly increasing its market share and achieving higher growth rates compared to other companies of the sector based on data available up to July 2024. In fact, negative inflation was observed in all three months of this summer, with prices falling on average compared to the summer of 2023.
