The sale of Kotsovolos and the Black Friday are the two milestones that will determine the course of the Greek electrical and electronics market.
More specifically, the investment interest that will be expressed in the sale of Kotsovolos is expected to affect the market for the next 9-12 months. Although the company is in the process of ownership transition, it continues to expand with eight new stores in the Greek territory. As the deadline for the submission of offers is approaching (end October), interest increases with the confirmation of more and more potential buyers. Currys has also confirmed that potential investors have submitted non-binding offers for its subsidiary Kotsovolos which the Board of Directors along with economic advisors are currently evaluating.
Many companies from the wider field of Greek business seem to be interested in the company. Resounding names are heard from the shipbuilding industry, e-commerce as well as e-transactions. The new Greek interest appears to have the financial power but also the prospects for the repositioning of Kotsovolos in the electrical and electronic goods market from the leading position it holds under a new ownership regime. On Tuesday, Public Power Corporation S.A. (PPC) confirmed reports that it participates in the sale process of the said company, which is in the phase of submission of offers, pursuant to the terms of the tender. Moreover, there are also rumors that retail chains active in the Balkans have expressed interest.
The second milestone, Black Friday, at the end of November, is also expected to affect the electrical and electronics industry. The main strategy of retail chains will be a targeted commercial policy, discount margins, combined with inventories and inflationary increases of products. The last discount period of the year will determine to a large extent the performance of the second half of the sector, with experts, however, appearing cautious.
